BBA Digital Marketing


Digital Marketing Interaction on Social Media has exploded in past few years and presence of Facebook, Twitter, LinkedIn etc. has given us opportunity to explore the market on digital platform. Taking this opportunity UTM has taken a step ahead in introducing a graduate degree program that is designed for developing future Digital Marketing leaders. The course highlights the digital strategies policies and technologies that have transformed the marketing paradigm and the rise of digital markets around the world. The program provides analysis of digital market environments challenges and issues faced along with latest developments in digital market. It provides comprehensive view on e business online marketing social media channels the growing power of the connected customer and an explosion of new digital tools for digital marketing. The program enables the students to plan implement and measure the impact of digital strategies that are suited to todays customers and integrated with their traditional marketing and business goals.
*Please note-This program is currently running. Not on offer for admission 2017.


Minimum 45% marks at higher and senior secondary level 10th and 12th


Group Discussion and Interview


3 Years

Fee Structure

SemesterTution FeesAcademic FeesTotal Fees
Semester 1206401376034400
Semester 2206401376034400
Semester 3221401476036900
Semester 4221401476036900
Semester 5237001580039500
Semester 6237001580039500

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