BBA Digital Marketing

Overview:

Digital Marketing Interaction on Social Media has exploded in past few years and presence of Facebook, Twitter, LinkedIn etc. has given us opportunity to explore the market on digital platform. Taking this opportunity UTM has taken a step ahead in introducing a graduate degree program that is designed for developing future Digital Marketing leaders. The course highlights the digital strategies policies and technologies that have transformed the marketing paradigm and the rise of digital markets around the world. The program provides analysis of digital market environments challenges and issues faced along with latest developments in digital market. It provides comprehensive view on e business online marketing social media channels the growing power of the connected customer and an explosion of new digital tools for digital marketing. The program enables the students to plan implement and measure the impact of digital strategies that are suited to todays customers and integrated with their traditional marketing and business goals.

Eligibility:

Minimum 45% marks at higher and senior secondary level 10th and 12th

Admission:

Group Discussion and Interview

Duration:

3 Years


Semester Details

SEMESTER 1
  • Business Organization
  • Business Economics-I
  • Business Accounting
  • Business Communication-I
  • Business Computing
  • SEMESTER 2
  • Organizational Behaviour
  • Business Economics-II
  • Business Statistics
  • Financial Management
  • Business Communication-II
  • Marketing Management
  • SEMESTER 3
  • Understanding Digital Marketing
  • Internet and Related Technologies
  • e-Business & e-Commerce
  • Human Resource Management
  • Operations and Materials Management
  • Consumer Behavior & Market Research
  • SEMESTER 4
  • Mobile Marketing
  • E-Mail Marketing
  • Advertising & Sales Promotion
  • Logistics and Supply Chain Management
  • Research Methodology & Report Writing
  • Industry Visit
  • Social Media Marketing
  • SEMESTER 5
  • Digital Media Laws
  • Search Engine Optimization and Marketing
  • Web Design & Development
  • Customer Relationship Management
  • Business Policy & Strategy
  • Summer Internship
  • Negotiating Skills
  • Dissertation-I
  • SEMESTER 6
  • Business Intelligence & Web Analytics
  • Digital Advertising
  • Content Marketing
  • Project Management
  • Entrepreneurship & Venture Management
  • Dissertation-II
  • Fee Structure

    SemesterTution FeesAcademic FeesTotal Fees
    Semester 1206401376034400
    Semester 2206401376034400
    Semester 4221401476036900
    Semester 5237001580039500
    Semester 6237001580039500
    Semester 3221401476036900


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