UTM offers a unique course in BBA with specialization in Marketing that combines marketing, advertising, and the technology of digital media. Students in our bachelor’s program develop a broad understanding of the practices of Marketing while focusing on key industry practices in traditional and digital communication. UTM students graduate with up-to-date, practical skills that are sought by our placement partners.
If you are interested in marketing and marketing communications, this course combines a path towards professional qualifications and business readiness. By providing our students with intensive training in SEO, PPC, social media, mobile and other digital strategies, we endow them with the career skills to take on the future of marketing.
Our courses are taught by experts in marketing, advertising and public relations. They have years of experience working in professional environments, building client relationships and reputations, and developing a strong market presence. You'll be able to learn from their expertise throughout your course.